10K+ Visitors: A Website Redesign Case Study
When I joined my first company as UI & UX Designer, the website was a simple one-page site with very little structure and even less traffic. It didn’t truly represent who we were or what we offered. So I took the initiative to completely rethink and rebuild it from the ground up.
Over several months, I led the redesign and transformed that one page into a fully structured, SEO-optimized website. The result? We went from a few hundred visitors to over 10,000+ page views in span of a year through organic growth.
Problem Statement
The original website wasn’t working for us. It was just one page, hard to navigate, not ranking on Google, and not built to grow or tell our story well. We needed a website that could grow with us and clearly showcase our services, work, and values.
My Role
I took charge of the entire redesign. This included UX strategy, UI design, content planning, on-page SEO, visual design, and optimization. I collaborated with stakeholders for feedback, but all major design and structural decisions came from collaboration.
A Human-Centered Design Process
To deliver a best UX focused website design that truly meets user needs, we followed a human-centered, iterative UX design process. This structured approach ensured that every design decision was backed by real insights, user validation, and business alignment. From discovery to delivery, each phase was crafted to bring clarity, consistency, and impact.
1. Understanding the Problem
The original website had a few key challenges that needed to be addressed:
It was a single-page site with no proper structure or navigation.
Visitors had no way to explore our services, projects, or learn about who we are.
There was no clear call to action or user journey.
It was not ranking on search engines, which made discoverability difficult.
It became clear that the website was not supporting our goals. It wasn’t helping users find what they needed, and it wasn’t helping us grow. My goal was to turn the site into a scalable, user-friendly platform that would reflect our capabilities and drive real results.
2. Research & Analysis
To understand the scope and potential of the redesign, I started with a thorough UX audit of the existing site. I looked at:
User behavior and drop-off points
Content gaps and structure issues
SEO performance
Visual and brand consistency
I also conducted competitor research to identify patterns, trends, and best practices in our industry. From these insights, I created a clear list of priorities to guide the new design:
Establish a clean, scalable site structure
Define user journeys aligned with business goals
Ensure strong SEO foundations
Build visual consistency across all pages
Design for accessibility and responsiveness
3. Ideation & Wireframing
With the insights in hand, I mapped out a new site architecture. This included:
Home
About
Services (with individual pages for each offering)
Industries we serve
Portfolio (with detailed project case studies)
Contact
Blog and resources (for future expansion)
I created low-fidelity wireframes in Figma to visualize the content flow and structure. These wireframes focused on user navigation, layout balance, and clarity of information. I presented the initial wireframes to internal team members and gathered feedback to refine the structure before moving into detailed design.
4. High Fedility Design
Once the wireframes were approved, I moved into high-fidelity UI design. My focus was on creating a clean, modern, and professional design that felt approachable and easy to navigate. Key design considerations included:
Clear visual hierarchy to guide attention
Scannable content blocks for readability
Consistent use of typography and spacing
Responsive layouts across all screen sizes
Subtle interactions and visual feedback for better usability
I used Figma for designing the interface and collaborated with tools like Photoshop and Canva to create and optimize supporting visual assets.
